"Here is an insightful — and provocative look at the future of American Politics. It will delight some people and startle others but it will leave no one unmoved."
 

David S. Broder, Washington Post


predicts a major shift in American politics and government, most likely favoring the Democrats and public policies associated with that party, in 2008 and beyond.



offers unique insights on generational and technological change that will impact the 2008 Presidential election and the government and politics of the coming decade.



identifies two different types of political shifts the country has historically experienced every forty years.



is the perfect guide for understanding the real story behind the 2008 elections and the forces shaping the race.
 



Find out why the Millennials, America's newest civic generation, and the technology they use so well, are about to transform American politics.

Publication date: March, 2008
 Rutgers University Press
ISBN: 978-0-8135-4301-7
 

 



Generational Conventional Wisdom
 "The key to waging a successful presidential campaign by either Barack Obama or John McCain will be their ability to use their respective conventions to overcome generational tensions. What happens in Denver and the Twin Cities could give the nominees freedom to embrace the generational changes that will shape American politics for decades to come."

By Morley Winograd and Michael D. Hais
Politico
August 15, 2008


 " In its portrayal of America's future, Millennial Makeover is a brilliant, prophetic…and, in some respects, even frightening book."

—Sander Vanocur

"It has everything, the keys to the kingdom of politics, but also to marketing."
 "The book is Millennial Makeover: MySpace, YouTube and the Future of American Politics, it's a must-read if you're a political junkie, and it's especially a must-read if you're trying to sell anything to anyone anywhere you'll want to read this book."
—Hugh Hewitt, author, law professor, and nationally syndicated broadcast journalist
 

"The authors of the new book “Millennial Makeover,” Morley Winograd and Michael D. Hais, point out that the so-called millennial generation (dating from 1982) is the largest in American history, boomers included, and that roughly 40 percent of it is African-American, Latino, Asian or racially mixed. One in five millennials has an immigrant parent. It’s this generation that is fueling the excitement and some of the record turnout of the Democratic primary campaign, and not just for Mr. Obama."

The Grand Old White Party Confronts Obama
 By Frank Rich
New York Times
Op-ed
 

 

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