Coming this Fall from Rutgers University Press                  "Millennial Momentum: How a New Generation Is Remaking America"                                     Coming this Fall from Rutgers University Press                    "Millennial Momentum: How a New Generation Is Remaking America"


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From The Buzz...


Millennials Celebrate the Death of Their Arch Nemesis
"The attacks of September 11, 2001 occurred when most Millennials were in school and it remains the moment most remember as the day they realized the dangers of the world around them. Safety and security concerns became a permanent part of their lives. "
By Morley Winograd and Michael D. Hais
Huffington Post
May 2, 2011

Put Millennials First
"Even as President Obama got cool creds for conducting a
town hall with Facebook's founder, Mark Zuckerberg, an estimated 10 thousand young people rallied in Washington under the banner of the Energy Action Coalition's "PowerShift 2011" to demand the administration do more about climate change and the need for a clean energy economy."
By Morley Winograd and Michael D. Hais
Huffington Post
May 1, 2011


Reorganizing Beyond the Beltway
The approach we advocate is thus not about more government or less government — it's about creating a federal government that sets a clear, national competitiveness strategy to meet our global economic challenges and then empowers local communities and businesses to deliver the desired outcomes.
By Dan Carol and Morley Winograd
Huffington Post
May 4, 2011

e Correspondent
Obama on Campus: Cramming to
eclaim the College Vote by Midterms

"Prior to passage of the financial regulation bill, Millennials (43 percent to 28 percent) expressed concern that Congress wouldn't do enough to protect consumers and control Wall Street excesses -- rather than fearing congressional action might go too far in limiting investment opportunities and future growth."
By Alex Wagner, AOL Politics Daily
Interview with Michael D. Hais
September 28, 2010


King Politics Podcast: Millennial Makeover
Michael D. Hais and Morley Winograd
Interview with Marvin King
King Politics Blog
June 21, 2010

Scheduled Appearances

Tuesday, November 9, 2010
California Water Association 69th Annual Conference
Monterey, CA


Photography by Erin Gleeson

First Paperback Edition
Morley Winograd and Michael D. Hais
Publication Date: March 2009

Rutgers University Press
ISBN: 978-0-8135-4301-7

In its hardcover edition Millennial Makeover received positive reviews and praise in a vast number of publications including the New York Times, Wall Street Journal, USA Today, and Newsweek. The authors have been featured on CNN, PBS’ “NewsHour with Jim Lehrer,” as well as C-Span’s “Book TV.” The paperback edition contains a new 9000 word Afterword focusing on the outcome of the presidential election and where America is headed in this new Millennial era.




Morley Winograd and Michael D. Hais are co-authors of Millennial Momentum: How a New Generation is Remaking America to be published by Rutgers University Press in September, 2011. It will explore how the Millennial Generation will change the way America lives and learns, works and plays, votes and governs itself.  Their previous book,  Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Rutgers University Press, 2008), was named a New York Times favorite book. They are also fellows with NDN and the New Policy Institute.

Morley Winograd is a Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore and director of the National Partnership for Reinventing Government (NPR) from December 1, 1997 until January 20, 2001. Winograd also co-authored (with Dudley Buffa) Taking Control: Politics in the Information Age (Holt, 1996). He is President and CEO of Morwin, Inc., a strategic planning consulting company for government and non-profit organizations. Winograd earned a Bachelor of Business Administration and attended Law School at the University of Michigan. He resides in Los Angeles.

Michael D. Hais served for a decade as Vice President, Entertainment Research and for more than 22 years overall at Frank N. Magid Associates where he conducted audience research for hundreds of television stations, cable channels, and program producers in nearly all 50 states and more than a dozen foreign countries. Prior to joining Magid in 1983, Hais was a political pollster for Democrats in Michigan and an Assistant Professor of Political Science at the University of Detroit. He received a B.A. from the University of Iowa, an M.A. from the University of Wisconsin at Madison and a Ph.D. from the University of Maryland, all in political science. He resides in Los Angeles and Puerto Vallarta, Mexico.


Millennial Makeover describes the major policy changes to expect in areas from economics, to education, to health care, the environment and foreign policy.

The financial system meltdown of September 2008 triggered the “millennial makeover” predicted in the first edition of their book. Millennial Makeover outlines how America’s government and its politics is going to change in the years just ahead.

The first wave of the Millennial Generation, born 1982-2003, provided the bulk of Barack Obama’s margin of victory in November 2008 and marked the electoral realignment of the United States from an idealist to a civic era. But the 2008 election is only the beginning of the makeover America is about to undergo.

Web-based social networking technology revolutionized presidential campaigning in 2008, displacing television and top down campaign management. Millennial Makeover provides lessons from the campaign for marketers and brand managers in all fields.


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