YOUR HOSTS, MORLEY WINOGRAD and MICHAEL D. HAIS

Morley Winograd and Michael D. Hais are fellows with NDN and the New Policy Institute where they are major contributors to the think tank’s 21st Century America project. They are the co-authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Rutgers University Press, 2008). They are currently writing their next book on the impact of America’s youngest generation and their technology on all of America’s institutions. It is scheduled to be published by Rutgers University Press after the 2010 elections.

Morley Winograd served as senior policy advisor to Vice President Al Gore and director of the National Partnership for Reinventing Government (NPR) from December 1, 1997 until January 20, 2001. He was the executive director of the Institute for Communication Technology Management (CTM) at USC’s Marshall School of Business from July, 2001 until July, 2009. Winograd also co-authored (with Dudley Buffa) Taking Control: Politics in the Information Age (Holt, 1996). Winograd’s lectures on the topic of technology's reshaping of America have won wide praise in forums as diverse as the Commonwealth Club of San Francisco, Los Angeles' Town Hall, Harvard's JFK School of Government, and Bologna University's John Hopkins School of International Affairs.

Michael D. Hais served for a decade as Vice President, Entertainment Research and for more than 22 years overall at Frank N. Magid Associates where he conducted audience research for hundreds of television stations, cable channels, and program producers in nearly all 50 states and more than a dozen foreign countries. Prior to joining Magid in 1983, Hais was a political pollster for Democrats in Michigan and an Assistant Professor of Political Science at the University of Detroit. He received a B.A. from the University of Iowa, an M.A. from the University of Wisconsin at Madison and a Ph.D. from the University of Maryland, all in political science.

 

Millennial Makeover describes the major policy changes to expect in areas from economics, to education, to health care, the environment and foreign policy.

The financial system meltdown of September 2008 triggered the “millennial makeover” predicted in the first edition of their book. Millennial Makeover outlines how America’s government and its politics is going to change in the years just ahead.

The first wave of the Millennial Generation, born 1982-2003, provided the bulk of Barack Obama’s margin of victory in November 2008 and marked the electoral realignment of the United States from an idealist to a civic era. But the 2008 election is only the beginning of the makeover America is about to undergo.

Web-based social networking technology revolutionized presidential campaigning in 2008, displacing television and top down campaign management. Millennial Makeover provides lessons from the campaign for marketers and brand managers in all fields.